Of course, engaging with your customers exposes the very core of corporate social responsibility. Your online enterprise should always benefit people who are using the Internet first and foremost before yourself. The reason is that the Internet caters to communities of people connected not through village streets but through cable wires carrying data of all sorts.
Speaking of research, corporate social responsibility practiced online would not be enough if research is conducted in such a ways that it treats knowledge as a static force. Keep in mind that what you know 30 years ago may not hold true in present times anymore.
Corporate social responsibility practiced online is not just limited to preaching what you know over the Internet. Most of the time, it is deemed important for people to prove that what they know is correct and founded with sufficient evidence.
Hearsay is an entity that magnets mockery online, at a degree that is much lower than the usual believable satire.
Perhaps you may have been a customer of a certain online store. Or rather, there is certainly a point in your life in which you tried looking for information on websites which presents itself as a provider of reliable sources on some niches. Probably half of the time, you may have ended up lurking in disappointment after those things that you are looking for online have failed to satisfy you.
Yes, you have reasonable grounds to feel bad simply because you did not get what you want from those websites. Do you think you have the power to turn things around?
Nowadays, the internet has proven to be an effective medium for companies and advertisers alike to promote their brand to the public they serve. Almost every business these days in every part of the world has their own website, which serves as an “online branch” to inform their customers about products and services and to earn profit.